Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach...
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.
View ArticleStreaming CPMs Expected to Fall Again in TV Upfront
CPMs expected to fall for streaming but rise for sports in upfront, according to buyers.
View ArticleHow The Robot Co. Took Over San Francisco for Google During All-Star Weekend
The former SpringHill creative consultancy helps brands connect with basketball fans.
View ArticleBlackweek April Fools Stunt Puts a Spotlight on DEI Rollbacks
Ad industry observers may have noticed yesterday that Blackweek, the industry conference dedicated to unlocking the spending power, influence, and potential of diverse consumers, changed its name to...
View ArticleThe Weirdest Brand Stunts of April Fools’ Day 2025
Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for April Fool's Day 2025
View ArticleVerizon Value Hires Amazon Ring’s Mary Sagripanti as CMO
She fills the position left vacant by Cheryl Gresham, who recently left to join Starbucks.
View ArticleWalton Goggins and CMO Fara Howard Are Keeping GoDaddy’s Super Bowl...
"He is talking about GoDaddy Airo with way more frequency than we ever hoped," Howard said.
View ArticleDuolingo and Carnival Cruise Line Debut the Ultimate High-Seas...
Duolingo and Carnival Cruise Line are offering seven continents, 195 countries, 40 languages, five years at sea--or are they?
View ArticleHome Depot Is Hosting a Second Annual Event to Pitch Its Advertising Arm
Orange Apron Media's two-day event at Truist Park in Atlanta courts advertisers, big and small.
View ArticleRoblox Users Can Now Watch Google’s Immersive Ads In Exchange for...
Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.
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