Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models:...
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
View ArticleMarketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating...
View ArticleThe One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
View ArticleKids2’s Rochelle Wainer on Consumer Insights and the Next Generation of...
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
View ArticleFrom Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
View ArticleWhy CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
View ArticleMeta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
View ArticleOpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
View ArticleAlphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
View ArticleTikTok’s Partnership With All Things Go Shows What Discovery Looks Like...
The indie music festival teamed up with TikTok LIVE.
View Article2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
View ArticleMarketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with ViantAs TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is...
View ArticleDelta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
View ArticleHoly H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
View ArticleHoliday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain,...
AI and buy-now-pay later will grow while shoppers look for fun and value.
View ArticleTicker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
View ArticleCreators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing...
Why creator content should be treated as a core paid media asset.
View ArticleMove Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
View ArticleAre AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AIAfter years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test.During a Brandweek 2026...
View ArticleGlobal Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
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