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7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that scores influence for marketers go under? Ultimately, black-box one-metric numbers provide comfort but are meaningless--measurement...

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