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If Content Is King, Data Should Be Its Knight in Shining Armor

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Netflix. Hulu. Amazon. YouTube. Facebook. Snapchat. Instagram. Linear television. The entertainment industry is at an explosive impasse. We are at the point where we're being exposed to, and consuming, more content than we have eyeballs for. And it's putting advertisers into an existential crisis. Streaming platforms like Amazon, Netflix and Hulu are not only disrupting...

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