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For Consumers, Skinnygirl’s Appeal Is About More Than Thinking Thin

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The name Skinnygirl makes perfect sense for sparkling water, fat-free salad dressing, zero-calorie mints and no-carb tangerine-flavored vodka. Does the same hold true for camisoles and jeans, when the average woman in the U.S. is a size 16? Bethenny Frankel and her partners, with the goal of building a lifestyle brand, say it does, though...

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