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Why Nickelodeon’s Super Bowl Broadcast Was a ‘Sweet Victory’ For Paramount

Are you ready, kids? Sunday's Super Bowl 58 matchup between the Kansas City Chiefs and the San Fransisco 49ers got even more colorful color commentary thanks to Nickelodeon's first alternate Super Bowl telecast, which ADWEEK is calling the slime-ulcast. Partly in honor of SpongeBob's 25th anniversary, the cast of the show, including SpongeBob (voiced by...

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