This Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill"...
View ArticleMeet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its...
View ArticleFacebook Messenger: Here’s How to Save New Photos and Videos to Your Device
By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won't be saved to your device. However, the app also allows you...
View ArticleTrailer Park Reshuffles Leadership as Content-Hungry Clients Look to Take on...
L.A.'s Trailer Park Group, which describes itself as "the largest and fastest-growing content marketing operation in North America," has made several significant leadership changes as it moves into the...
View ArticleFoodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon
If you want to eat that pineapple tomorrow, not today, do you trust your own untrained nose to sniff out a piece of tropical fruit at the just-about-to-ripen stage? Or do you turn to a produce...
View ArticleFanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl...
It's a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL's ecommerce partner for the past...
View ArticleMoonPie Wrote the Best (Worst) Ads You Didn’t See on the Super Bowl
MoonPie knows its way around Twitter. But judging from the scripts it whipped up this week--curiously timed to a certain major football game being played--we'd like to see the brand try a TV commercial...
View ArticleRag & Bone’s New Fashion Film Stars Kate Mara, Ansel Elgort and Some...
If someone told you they were going to make a film about how difficult it can be to see the world from someone else's perspective, using different camera rigs as a way into each perspective, that might...
View ArticleAfter Game of Thrones Ends, Its Creators Will Make a New Series of Star Wars...
David Benioff and D.B. Weiss are jumping from one storied Hollywood franchise into an even bigger one. After the Game of Thrones creators finish the HBO drama's final season, which will air next year,...
View ArticleThe Poet Behind Coke’s Super Bowl Spot Wants All of Us to Bring More Art to...
When you hear a poem in an ad, especially a Super Bowl ad, it's usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost. But Coca-Cola went a different direction with its...
View ArticleNBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities
Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute. Later this week, NBC...
View ArticleNielsen Social Content Ratings, Week of Jan. 29: 170 Million+ Interactions...
President Donald Trump's State of the Union address (on multiple television networks) totaled 21.05 million interactions across Facebook, Twitter and Instagram, which would have been more than enough...
View ArticleWhy No One Cares About Your Ads (and How to Change That)
"I'm only watching for the ads." We're used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers...
View ArticleFacebook Messenger: Here’s How to Hide Your Story From Specific Users
Have you ever wanted to post content to your Story in the Facebook Messenger application but were afraid of a specific contact seeing it? Our guide will show you how to hide your Story from specific...
View ArticleFTC False Advertising Judgment Marks Largest Fine Ever Paid by an Ad Agency
This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed to pay $2 million to settle a false advertising...
View ArticleDDB Promotes Wendy Clark to Global CEO, Making Her the First Woman to Lead an...
Omnicom has promoted Wendy Clark to the role of DDB global president and CEO. Clark, who formerly served as North American CEO, reports directly to Omnicom CEO John Wren and succeeds Chuck Brymer, who...
View ArticleSuper Bowl LII: Philadelphia Eagles Dominate Growth, Engagement on Facebook,...
To the victors go the spoils, especially when the victors were underdogs that pulled off a huge upset victory in Super Bowl LII. Social marketing firm Unmetric used its cross-channel reports to analyze...
View Article3 Lessons Brands Can Learn From the Emerging Cannabis Industry
The cannabis industry is lighting up with new brands, dispensaries and platforms to help customers--and sellers--find their path in this rapidly evolving world. States are increasingly becoming more...
View ArticleHow Leo Burnett Uses Its Instagram to Show a Day in the Life of Employees
Agencies use their Instagram accounts in dozens of different ways, often giving the feed over to employees to curate themselves. Leo Burnett Chicago does something a little different, though...
View ArticleGerber Breaks New Ground With Its Latest Spokesbaby, an 18-Month-Old With...
When Gerber baby food first appeared on store shelves in 1927, it freed countless mothers from the chore of straining vegetables for their own infants. But while the food inside the jar turned some...
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