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Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons...

Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about...

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NBC Olympics Ratings Took a Tumble on Wednesday Night

NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time...

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PokerStars Found a Dude With the Perfect Poker Face for Its New Ad

PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really...

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Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost...

A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time?...

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Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on...

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4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative...

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Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...

While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...

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Hearts & Science Hires GroupM Executive to Help Run the AT&T Business

Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...

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Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...

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Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...

It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...

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If You Thought Voice Was Easy, Wait Until Devices Make Predictions

Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...

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Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017

Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...

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The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s...

From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's...

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How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best...

On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its...

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MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017

Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities...

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360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...

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How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...

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NBC Olympics Weekend Ratings Declined From 2014

Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...

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How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...

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Marketers Need Structured Innovation to Achieve Real Progress

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...

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