Amazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticleHow Twitter Is Cleaning Up Twitter—for Publishers
In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire...
View ArticleMeet the MullenLowe Creative Director Who ‘Appreciates the Absurd’
Be smart about how you want to be dumb. That's the mantra Adam Calvert kept in mind while pitching last year's E*Trade Super Bowl commercial, "This Is Getting Old," which features a gang of...
View ArticleHow Football Stadiums Are Implementing Tech to Lure Fans off Their Couches
There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today. That's in...
View ArticleWhy Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause
A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning...
View ArticleBrunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as...
Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super...
View ArticleInfographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl...
Advertiser spend for NFL games has been strong this season, though last year's Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence...
View ArticleHow the Mother of All Football Games Became the Most Vigilantly Guarded Brand...
One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims...
View ArticleA Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in...
In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse....
View ArticleFacebook Is Creating an External Independent Board to Review Its Decisions on...
Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed. Vice president of global affairs and communications...
View ArticleFacebook Is Opening Up CrowdTangle to the Academic and Research Communities
Members of the academic and research communities may soon gain access to Facebook's CrowdTangle content discovery and social analytics tool. Facebook acquired CrowdTangle in November 2016. Content from...
View ArticleOn the Adweek Podcast: Super Bowl Preview
Can you believe the Super Bowl is this weekend? Here at Adweek we've been busy prepping for the Big Game, mostly by watching (and, let's be honest, judging) all the ads that have come out so far. On...
View ArticleVideo: Lime Hosts an Electric Scooter Pop-Up to Show New Yorkers What They’re...
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That's why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on...
View ArticleDodge, Jeep and Ram Release 3 Videos That Tease a ‘Big Game Blitz’
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That's the message Ram is pushing out in a pre-Super Bowl video, "Can't Remember," released today. The video,...
View ArticleTony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’...
As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS's broadcast...
View ArticlePrivacy Advocates Say Ad Auctions Leak Sensitive Data About Users
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process...
View ArticleTwitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views
The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year's Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at...
View ArticleUnilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign...
Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring...
View ArticleThanks to Ancestry, Six Strangers Learn How They’re Connected Via the...
Last December, six strangers were invited by Ancestry to a small tour in Brooklyn, where they assumed they would uncover some fascinating aspects of their family histories. What they didn't know was...
View ArticleTwitter Is Offering Up a Hefty Livestream Menu in the Run-Up to Super Bowl LIII
Twitter's preparations for Super Bowl LIII kicked into high gear as kickoff for the Big Game drew closer. The social network and the National Football League teamed up on special hashtag-triggered...
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