The Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure,...
View ArticleGoogle Plans to Invest $13 Billion on Data Centers and Offices Across the...
Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands"...
View ArticleCan a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built...
View ArticleTwitter Is Testing a New Way to Preview Other Profiles Without Leaving Its...
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to...
View ArticleBehind the Scenes: Turning the Westminster Dog Show Into a Social Media...
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred...
View ArticleAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not...
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in...
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
View ArticleTimeline: Lee Clow’s 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in...
View ArticleWhat Agencies Are Doing to Encourage Discussion, Reflection and Celebration...
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black...
View ArticleNothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided...
View ArticleFacebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova
Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy...
View ArticleHow The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in...
Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon...
View ArticleHow Maria Menounos Is Building the ‘ESPN of TV Talk’ With AfterBuzz TV
Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming...
View ArticleMobile Payment App Alipay Is Coming to Walgreens
The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000...
View ArticleIt Isn’t Time to Celebrate Progress—It’s Time to Double Down on Diversifying...
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread...
View ArticleFacebook Is Bringing Some of Its Monetization Options for Video Creators to...
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the...
View ArticleTwitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature,...
View ArticleA California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating....
View ArticleChange The Ref Transformed This Valentine’s Day Mural Into a Chilling...
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked...
View ArticleHow David Marchese Will Transform The New York Times Magazine’s Talk Column
The things entertainers, from Quincy Jones to Alex Trebek and Maggie Gyllenhaal, have told David Marchese have gone viral before. Marchese's ability to get such personalities, who have already been...
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