Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms
What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged...
View ArticleGoogle’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying
At the annual Google Cloud Next conference in San Francisco, GenAI platform Typeface and customer data platform GrowthLoop announced a generative artificial intelligence-powered marketing solution that...
View ArticleMark Marshall Officially Named NBCU’s New Ad Sales Chief
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships...
View ArticleVirgin Atlantic Is Not Doing Inclusion Quietly
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing...
View ArticleBrand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the...
View ArticlePublisher Adoption for New Video Ad Specs Lags 6 Months After Introduction
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing...
View ArticleDuracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire...
View ArticlePaper Tree Transforms Japantown in San Francisco With AR Origami Sculptures
Immersive content and design firm Rock Paper Reality recently collaborated with Google's Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the...
View ArticleUSTA Uses AR to Celebrate 50 Years of Equal Prize Money at the US Open
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an...
View ArticleBrands Volley for Advantage With US Open Activations
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA)...
View ArticleCall for Nominations: Adweek’s 2023 Champions of Change
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds...
View ArticleNanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her...
View ArticlePrinters Aren’t Just for Work in Canon’s Home-Centric Ad
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology...
View ArticleTikTok’s EU Changes Set to Impact Advertiser Experience
To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while...
View ArticleWary of Rising Plastic Concerns, More Brands Are Turning to Compostable...
Faced with an ever-mounting plastic pollution problem--there are now 21,000 pieces of plastic in the ocean for every person--a plastic that turns into dirt might sound like the answer we've all been...
View ArticleAI Is Booming in RFPs. Here’s How Publishers Are Winning Business
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream fascination, marketers have sought to capitalize on the fervor by creating...
View ArticleThe Award-Winning Metaverse Project That’s Saving a Nation
With a population of about 12,000, the nine islands of Tuvalu sit in the Pacific Ocean between Hawaii and Australia. But for how much longer? As a low-lying country, it is under severe threat from...
View ArticleThe Mad Men Era Is Over, and Junior Talent Expect Credit
When Mad Men character Peggy Olson steps into Don Draper's office to contest her inadequate recognition as a copywriter at their agency, he asserts that receiving credit for ideas isn't essential in...
View ArticleFans Go On an Exotic Egg Hunt in Pete & Gerry’s New Ads
An ostrich, one of the fastest-running birds in the world, can sprint up to 43 mph, and a crocodile, with 60 razor-sharp teeth, has the strongest bite in the animal kingdom. Probably best to keep those...
View ArticleSnooki and e.l.f. Urge Suntan Fans to ‘Go SPF Yourself’ in Cheeky Campaign
Jersey Shore icon Nicole "Snooki" Polizzi (now LaValle) has a message for those spending the final days of summer getting out in the sun: "Please tan responsibly!" The warning from the fiery reality...
View Article