Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleBack Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping...
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple's...
View ArticleBrave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
View ArticleThe Speed of Culture Podcast: Empowering 350 Million Unique Monthly Visitors
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and...
View ArticleSecondhand Has the Upper Hand in Designer Fashion
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them...
View ArticleIn the Changing Social Landscape, Power Shifts to Creators
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In...
View ArticleMcDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
View ArticleApple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
View ArticleKraft Heinz Names Carat AOR for US Media
Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media's Starcom....
View ArticleSorare Creates Collectible 3D Soccer Cards to View in AR
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will...
View ArticleHow Converse Stays Committed to Creativity
Creatives need support from brands and agencies, and Converse is aiming to do just that. Converse CMO Sejal Shah Miller unveiled the brand's first Emerging Creatives report at Brandweek on Tuesday. The...
View ArticleCoca-Cola’s Marketers Prepare for Constant Transformation
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new...
View ArticleNintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt
Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called Pikmin Finder, which allows people to befriend different colors of Pikmin and collect virtual...
View ArticleCarmelo Anthony’s Advice to Brands: ‘Don’t Talk, Just Listen’
Life after the NBA has been good for Carmelo Anthony. The 10-time NBA All-Star enjoyed a storied two-decade basketball career: He is one of the league's top 10 all-time scorers and the player with the...
View ArticleOff the Clock: Typography Is Therapeutic for Born Social’s ECD
Working in the relentless environment of social media, Paddy Smith, executive creative director and partner at agency Born Social, likes to step away each week to focus on something he finds...
View ArticleBorn During the Depression, V8 Is Going Strong 90 Years Later
In 1933, the United States stumbled into the worst year of the Great Depression. A quarter of the population had no work, millions had no homes, and nearly everyone suffered from hunger. In coastal...
View ArticleDove Crashed Fashion Week With a Call to ‘Free the Pits’
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion...
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