Linda Boff on Preserving the GE Legacy While Building Her Own
A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the...
View ArticleB2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt...
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft...
View ArticleThese B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of...
View ArticleVerizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleThis Is Your Brain on Food: Postmates Co-Opts Famous Tagline for Trippy Ads
Food is more than just sustenance--it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings....
View ArticleWNBA Players Cheer On C-Suite Women in Deloitte’s Ad
The WNBA playoffs are here, and so are the brands. Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a new sports marketing campaign celebrating...
View ArticleBrave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market
On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving nonalcoholic beer...
View ArticleManu Manzo on Cultivating the Best Version of Yourself
Music is, without a doubt, the universal language that speaks to people in countless ways. For musicians like Manu Manzo, their passion has become a lifelong commitment. Manzo is a singer, songwriter...
View ArticleHavas Wins Shell Media Account Following Review—and Climate Protests
Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company's global B2C strategic media buying starting January 2024, Shell...
View ArticleAdweek Podcast: How TelevisaUnivision Is Educating Brands About the Latinx...
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That's Probably an Ad,...
View ArticleLive Sports Coming to Max Under Bleacher Report Banner
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The Bleacher Report (B/R) Sports Add-On package, available Thursday, Oct. 5, will have more than 300 live...
View ArticleNot Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it...
View ArticleFailure to Launch: Delta Delivered Bad News And Did It Poorly
As any journalist would, I should make my conflict of interest clear before you read on: I'm an absolute Delta Air Lines fanboy. I'm a Delta Million Miler and Diamond for about seven years running....
View ArticleSnapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams...
View ArticleGenerative AI Is More Than a Marketing Gimmick for Coca-Cola
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the...
View ArticleInfosys’ B2B Marketing Strives to Find the Human Side of AI
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since...
View ArticleBBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis' data arm Epsilon...
View ArticleOrganic Valley Brings the Farm to the City as Part of Climate Week NYC
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna--honey bees, songbirds, rolling hills...
View ArticleClimate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers
Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York this week to coincide with the meeting of the United Nations General Assembly. While world leaders...
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