Why Marvel Gave McDonald’s a Glorious Purpose in Loki Season 2 Marketing
Marvel fans are ready for Season 2 of Loki, and brands like McDonald's are lovin' it. Loki Season 1 debuted on Disney+ to great critical acclaim in 2021, quickly gaining the title of most popular...
View ArticleClimate Scientists Are Facing an Era-Defining Communications Challenge. Can...
Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their...
View ArticleRelying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as...
View ArticleAdweek’s 2023 Global Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On the policy and...
View ArticleTaika Waititi Definitely (Maybe) Stars in New Zealand Travel Ad
Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards...
View ArticleSumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm
Swedish convenience store chain Pressbyr?n's marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from...
View ArticleBanking App Chime Names AKQA Its Integrated Marketing Agency
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for...
View ArticleSnapchat Celebrates Halloween With Phantom House Content Series, AR Lenses
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom...
View ArticleIntroducing TechMagic With Cathy Hackl: Your Gateway to the Future of Technology
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a...
View ArticleAmazon Reveals First Black Friday NFL Game Advertisers
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever...
View ArticleGucci Opens a Door for Next Generation of Underrepresented Creative Talent
The luxury industry is notoriously exclusive--not just in the price of its products but for creative talent who want to work in the business. A new program from Gucci aims to open doors for young...
View ArticleThe Astounding Results of Maximum Effort’s NFL Stunt With Jake From State...
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what's happening in the NFL universe: Right now, there's Taylor Swift and Travis Kelce's...
View ArticleBratz World AR Experience Brings Fashion Dolls to Life at Walmart
Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of...
View ArticleSize, Fit, Quality: What Women Over 40 Want From Brands
"Ladies, never let anyone tell you you are past your prime," Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading...
View ArticleWhen It Comes to Ad Copy, Sustainability Is Not Green, It’s Gray
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how...
View ArticleBuilding a Generative AI System You Can Trust
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope ... and fear. We've been working with AI at our creative agency Omelet for a few...
View ArticleHollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances...
View Article3 Sustainability Sticking Points That Will Define Adland’s Green Contributions
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives...
View ArticleHow Convenience Stores Aim to Remain True to Their Name
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and...
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