WeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough...
View ArticleBrave Commerce Podcast: Staying Relevant in Consumer Culture
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the...
View ArticleHubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot,...
View ArticleThe Present and Future of Blizzard at BlizzCon 2023
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. "We love sharing...
View ArticleUnstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of...
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the...
View ArticleAirbnb’s New Marketing Strategy Takes the Surprise Out of Your Stay
Unexpected quirks one Airbnb guest considers a property's delightful eccentricities might drive another straight to a hotel chain's loyalty program for the rest of their traveling existence. A door...
View ArticleAmazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Amazon's Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon's first Black Friday NFL game, a matchup between the Dolphins and the Jets,...
View ArticleWatch Adweek’s Convergent TV Summit Los Angeles
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and...
View ArticleTechMagic Podcast: The Beatles’ New AI Song, Zumba Coming to VR
On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, Cathy Hackl and Lee Kebler talk about the new Beatles song made possible...
View ArticleThe Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the...
View ArticleDentsu Creative Replacing US Leadership as Abbey Klaassen Takes Over From...
Dentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative. Klaassen helped build the current Dentsu...
View ArticleDisney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus
It's been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his "fixing" era. Flagship streaming service Disney+ added 7 million subscribers in the fourth quarter of...
View ArticleMuch-Anticipated John Lewis Christmas Ad Stars a Venus Flytrap That Shakes Up...
In the U.K., watching retailer John Lewis' Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand...
View Article2024 Looks to Be a Defining Year for the Ad Market
With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and...
View ArticleAgency New Business Consultants Give the Do’s and Don’ts of Building a Strong...
New business, especially for small and midsize agencies, is slowing. The annual RSW/US survey revealed a discouraging scenario, where 58% of agency new business professionals reported having a harder...
View ArticleLeaked Audio From The Information Reveals Subscription Wins and Advertising Woes
In the first half of 2023, business and tech publisher The Information saw consistent subscription growth, an $800,000 boost from a new product and lagging brand partnership revenue, according to an...
View ArticleThe Big Impact of Intuit’s SMB MediaLabs on Small Business
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a...
View ArticleTajari’s Mission to Bring Healthy Snacking to All
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks....
View ArticleSnap Debuts New AR Tools for Creators at Lens Fest
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0,...
View ArticleiProspect’s New Execs Explain the Blueprint and Early Impacts of Its...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is...
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