NYX Beauty Bestie Is Your New AR Makeup Artist on Snapchat
To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person's...
View ArticleBurger King and FILA Collab Produces Sneakers Forged in Flame
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The...
View ArticleLeadership and Vision in Mental Health With Christine Hsu Evans
In a new episode of Marketing Vanguard, Headspace president Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world. Headspace, renowned for its meditation...
View ArticleCorona Reimagines the Ugly Holiday Sweater With Feliz Navi-Drip
This holiday season, Corona is saying "Feliz Navidad" to its fans by offering them a chance to cop some limited-edition Feliz Navi-Drip. While the beer brand is continuing its "O'Tannenpalm" holiday...
View ArticleThink of Gen AI as a Coach, Rather Than Competition
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive...
View ArticleThe Sustainable Production Technologies Marketers Can Start Using Now
Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where these...
View ArticleGet Behind the Wheel of a Dodge Hornet in This AR Game
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on...
View ArticleThe Garage Podcast: Creating Space for Innovation and Identifying Retailer...
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from...
View ArticleExclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps...
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the...
View ArticleThis AI Ethics Expert Juggles Motherhood and a Tech Career
The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I wasn't what they were looking for," she recalled. This was nearly...
View ArticleInfographic: Will Electric Cars Ever Take Over the Road?
Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there's good reason to believe change is coming down the road. Figures from data analytics...
View ArticleSome World War II POWs Escaped With Help From Bicycle Playing Cards
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz...
View ArticleUnlocking the Power of Retail Media Networks
One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market. At Adweek's...
View ArticleA Cat Ruins a Holiday Special in Retro Temptations Ad
Mars Petcare's Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats. Created by agency adam&eveDDB, the film recreates a '70s-style holiday special. A...
View ArticleA Giant Disco Ball and Shoes Filled With Champagne Hype: Inside the F1 Las...
As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home activity. Title...
View ArticleHidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover
To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the...
View ArticleDow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency partners--Mother, Mediahub and TBWA Worldwide subsidiary...
View ArticleAB InBev US CMO Exits With No Successor as Bud Light Boycott Bites
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe's marketing role will not be directly...
View ArticleTikTok Mobile Effect Editor Lets Users Create AR Filters Within the App
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows...
View ArticleMark Douglas on the Future of Advertising: Insights from MNTN’s President and...
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering...
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