Become Aquaman in AR Ahead of the Lost Kingdom
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter's AR Mirrors to select movie theaters across Los...
View ArticleThe Speed of Culture Podcast: The Art of Authenticity
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it's all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has...
View ArticleDisney+’s Hulu Merger Delivering ‘Better Than Expected Metrics Across the Board’
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and...
View ArticleVivendi Explores Havas and Canal+ Spinoff
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by...
View ArticleHow Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits
Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip...
View ArticleAmerican Express Builds B2B Playbook Around Small Business
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business...
View ArticleTop 10 Cannabis Marketing Campaigns of 2023
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush--with conservative-leaning, Republican-led Ohio...
View ArticleCash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign
If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious "customer service agents" alerting you to an issue with...
View ArticleNavigating Challenges, Embracing AI and Shaping the Future With IAB CEO David...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and...
View ArticleHow Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a...
View Article‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA...
View ArticleWatch All the Panels From the First-Ever Adweek X
Adweek's first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with...
View ArticleMcDonald’s Transforms Its Paper Bags Into Hand-Cut Art to Encourage Delivery
Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small...
View ArticleAn Independent Havas Could Lead to Structural Changes and Acquisitions
French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia--could unlock more value for...
View ArticleThese Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of...
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon...
View ArticleArtists Embrace Augmented Reality During Miami Art Week
Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into...
View ArticleAdweek’s 2023 Experiential Awards: Standout Activations Making Their Mark
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our...
View ArticleJack Morton Is Adweek’s 2023 Experiential Agency of the Year
When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency...
View ArticleExperiential Enters Its Renaissance Era as Brands Take Bigger Swings
Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal...
View ArticleExperiential Brand of the Year 2023: Cadillac
When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing--they split for...
View Article