AB InBev Named First Global Olympic Beer Sponsor, With a Twist
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star....
View ArticleClimate Publisher The Cool Down Finds Profitability After Adding Ads
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate...
View ArticleGeico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga
When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting...
View ArticleIkea Invented a Fake Brand to Change Perceptions of Its Kitchens
Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with its own...
View ArticleThe Garage Podcast: Think Big, Start Small and Show Value
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's head of media and creative operations Michelle...
View ArticleWhistlePig ‘High’Jacks Dry January With a Terpene-Infused Cocktail
WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once--the explosion of...
View ArticleWhat to Do When You Lose Your Biggest (and Only) Agency Client
It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of...
View ArticleBlood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to...
View ArticleThe Bear Is Not a Comedy—And More Takeaways From the 75th Emmys
The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for...
View ArticleBrave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the...
View ArticleBritney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and...
View ArticleAdweek Podcast: The DL on FYC Campaigns
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to...
View ArticleSiriusXM’s Bold Tactics for Capturing Gen Z Listeners
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That's...
View ArticleExclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the...
View ArticleThe Math Isn’t Mathing: Gen Z’s Emotional State and Spending
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying "as the U.S. Consumer goes, so goes the economy" conflates...
View ArticleTaking Creative Risks With Frontdoor’s Kathy Collins
On this week's episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished leader with a...
View ArticleSecurity Cameras for Fish Owners and Headphones for Golfers: How Media...
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris...
View ArticleEmmys Ratings Hit Lowest Ever, Again
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to...
View ArticleMarketers More Excited Than Threatened by AI Says WFA
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced...
View ArticleWhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S....
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