Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting...
View ArticleApple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose"...
View ArticleThe 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto...
View ArticleTechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily...
View ArticleWhat Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell You
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the...
View ArticleSustainability, Collaboration, and Purposeful Business: How Nespresso is...
In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica...
View ArticleMean Girls Comes to Snapchat With Four AR Lenses
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn...
View ArticleSundance Film Festival: How Brands Are Activating in Park City
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit...
View ArticleKeeping the Spark Alive in Long-Term Agency Relationships
Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. One partnership defying the odds--in fact,...
View ArticleThe Travel Trends You Need to Know for 2024
Celebrating a promotion by going out to dinner is so 2023, according to Expedia's annual Unpack report of travel trends for the coming year. The report, compiled using data from Expedia, Hotels.com and...
View ArticleThe TV Streaming War Enters Its Messy Era
First there was the Golden Age of TV. Then there was Peak TV. Now ... all hell is breaking loose. "We're amid a linear to streaming transition, and it's being accelerated by a pending content drought...
View ArticleCreativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval
The past year was disheartening for many who work in creative businesses, whether it was rounds of layoffs across industries or renewed fears over AI taking over jobs. But it was noteworthy that the...
View ArticleOutlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad...
View ArticleIn 2024, Expect Tensions to Rise With Global Temperatures
Heading into 2024, adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends. This year will be defined, in large...
View Article2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the...
View ArticleMarketers Won’t Have It Easy in 2024—but When Do They Ever?
Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November, this maker of sleek, aluminum firepits announced that it had signed Snoop Dogg as...
View ArticleADWEEK’s Forecast for 2024
Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies,...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
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