M&M’s Is Celebrating Super Bowl Losers With Diamonds Made From Peanut Butter
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand's narrative, instead of their at times controversial...
View ArticleLeveling Up Your Social Strategy With the Elevator Boys
In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator...
View ArticleAdweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating...
View ArticleWhy ESPN, Fox and Warner Bros. Discovery Teamed Up for New Sports Streaming...
The sports bundle is back. In a stunning move, Disney, Fox and Warner Bros. Discovery have teamed up to launch a new joint streaming TV service that combines sports rights. The joint venture brings...
View ArticleJudge Judy Rules in Favor of Affordable Beauty in e.l.f. Cosmetics Super Bowl Ad
Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics' first national Super Bowl ad, is appalled that the defendant...
View ArticleSquarespace Super Bowl Ad Directed by Martin Scorsese Is an Extraterrestrial...
Squarespace's cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director's Super Bowl commercial debut, "Hello Down There,"...
View ArticleMichael Cera Plays a Skin Care Visionary in CeraVe’s Bizarre Super Bowl Teaser
Actor Michael Cera's recent strange behavior linking him to skin care brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called...
View ArticleAnimal Planet’s Puppy Bowl Celebrates 20 Years With a Dogpile of Marketing...
There's more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal...
View ArticleMicrosoft Returns to the Super Bowl to Launch Its AI-Powered Copilot
Microsoft is returning after a four-year hiatus to the Super Bowl this year. The tech giant's ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and...
View ArticleFox CEO Answers Your Burning Questions About New Sports Streamer
Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined...
View ArticleNerds’ First Super Bowl Ad Recreates ‘Flashdance’ Scene With Candy
Ahead of Super Bowl 58, Nerds teased its first Big Game ad with a 15-second spot featuring musician and dancer Addison Rae teaching dance moves to a mystery student. Now, the brand's full Super Bowl ad...
View ArticleBrands Thrive on Consistency. Retailers Need Something Else
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon....
View ArticleWhen Regional Goes National: Streaming Service Zeam Launches During the Super...
You haven't heard of Zeam yet, but after the Super Bowl you most likely will know the name. Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across...
View ArticleDisney Launching Standalone ESPN Streamer Following Surprise Combined Sports...
Disney is making good on its promise to take ESPN direct-to-consumer. During the company's quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming...
View ArticleTelevisaUnivision Gives Super Bowl Advertisers a Spanish-Language Option
The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast. Now that TelevisaUnivision has the rights to air the...
View ArticleTacoma Passengers in Toyota’s Super Bowl Ad Hold On for Dear Life
A celebrity doesn't star in Toyota's 2024 Super Bowl spot. It doesn't spotlight the 2024 Tacoma's new features, either. The ad is all about the truck's grab handle. Truck passengers hold onto the...
View ArticleGoogle Joins Steering Group to Help Identify AI-Generated Content
Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify...
View ArticleGeico Releases Its ‘Legend of the Lizard’ Documentary Leading Up to the Super...
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing...
View ArticleLVMH’s Paris 2024 Medals Give an (Expensive) Taste of Things to Come
As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event's biggest local sponsor, LVMH. In 2023 the...
View ArticleAs the Sundance Film Festival’s Loyal Attendees Age, It’s Marketing to...
Five days into the Sundance Film Festival, the Sundance Institute added 25,000 new Instagram followers, bringing its total to 510,000 as of today. The 2024 festival wrapped up at the end of January,...
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