The DoorDash Super Bowl Sweepstakes: How the Campaign Unfolded
Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one...
View ArticleThe Most Viral Moments of Super Bowl 58
The first Super Bowl in Las Vegas--and maybe one of the first where a pop megastar was dating one of the players--was sure to inject Super Bowl 58 with extra luster, and it didn't disappoint. From...
View ArticleDisney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond
Is the Force with Disney+'s new text-based Super Bowl 58 ad? Unlike several other brands advertising in the Big Game, Disney didn't unveil teasers ahead of its creative in Sunday night's matchup...
View ArticleHere’s What Happens to Ads When the Super Bowl Goes to Overtime
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into...
View ArticleOgilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon...
View ArticleADWEEK’s Postgame Guide to Super Bowl 58 Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also...
View ArticleUSA Today Ad Meter: State Farm’s Arnold Schwarzenegger Ad Proves Most Popular...
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad...
View ArticleVerizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58...
View ArticleExclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find...
View ArticleBrands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the...
View ArticleWho Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the...
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to...
View ArticleBustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two...
View ArticleSuper Bowl Ads 2024: Creatives Review the Highs and Lows
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During...
View ArticleRobert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the...
View ArticleSuper Bowl 58 Breaks Viewership Records With Swift Rise in Ratings
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City...
View ArticleThese Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate...
In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air. The marketing firm, which aims to create public demand for action on climate change,...
View ArticleExclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at...
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+--Sellers and...
View ArticleNetflix Returns to In-Person Upfront at New Venue
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at...
View ArticleFollowing Historic Super Bowl, Paramount Announces Hundreds of Layoffs
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according...
View ArticleBrave Commerce Podcast: The Complexities of Leading ecommerce Initiatives at...
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading...
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