Video: What It’s Like Inside Ready Player One’s Oasis at SXSW
In Ready Player One it's 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March...
View ArticleHere’s Why This Film Is Partnering With a Threesome Dating App at SXSW
In 2015, Alex Garland's Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn't a...
View ArticleUnder Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches
Under Armour wants its customers to hover-literally-at the brand's South by Southwest activation. One interactive portion of the "Hovr House," named for the brand's new smart running shoe, includes...
View ArticleVimeo Is Bringing Films Like ‘Hi Stranger’ and ‘Marcel the Shell’ to Life at...
It's impossible to look away from Kristen Lepore's peculiar yet therapeutic film, Hi Stranger. The animated short, which has been watched 2.4 million times, features a tiny claymation man speaking...
View ArticleThe City of Atlanta Now Has Its Own Video Streaming Platform to Lure...
The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city. ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get...
View ArticleGoogle Turned an Austin House Into a Giant, Connected Fun Home to Promote...
Artificial intelligence is definitely about to take over your living room--that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a...
View ArticleOutdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping
For a company whose slogan is "Doing Things," Outdoor Voices couldn't have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and...
View ArticleFor Facebook at SXSW, It’s All About Video Storytelling
For its 2018 activation at South by Southwest, Facebook is showcasing its products-Instagram, Oculus, and Messenger-in a way that will help educate marketers on how best to navigate them all. Working...
View ArticleVideo: What Bravo Hopes to Get From Its SXSW Activation
Ahead of its season two debut, the Bravo series Imposters is getting the SXSW treatment. Fans of the show, which follows the story of Maddie, a persona-shifting con artist and the trio of her recent,...
View ArticleInfographic: What Marketers Need to Know About Changing Customer Service...
Nearly 20 percent of U.S. households now contain 10 or more connected devices, and as consumers increasingly work new communication tools into their daily lives, they are also demanding multichannel...
View ArticleTech Is Transforming the Role of CMO. Here Are 20 Execs Driving the Innovation
These days, if you're going to successfully market goods or services to digitally savvy consumers, you better be skilled at using the latest technologies and hippest channels to forge meaningful...
View ArticleA Look at the Future of 5G-Powered Smart Cities
What will cities of the near future look like when buildings, cars, people and a whole slew of other things can communicate with each other? Earlier this month, tech companies and telecoms at Mobile...
View ArticleHow to Survive a Public Brand Scandal and Recover Customers’ Trust
It was a chicken joke of epic proportions, but it took a while for the punch line to land. For nearly two weeks last month, nearly 900 KFC franchises in the U.K. were unable to obtain fresh chicken...
View ArticleCan American Idol’s Return Hit the Right Notes for ABC?
ABC's surprise revival of American Idol, which had ended its run on Fox in 2016 after 15 seasons, dominated last May's broadcast upfront week. While ABC touted the pickup as a great fit for its...
View ArticleEditor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding...
When it happens, it moves so fast that your initial feeling is disorientation. That quickly flips to nausea, fear and then panic. I'm of course talking about a brand crisis unfolding before the world,...
View Article4 Steps for Effectively Managing a PR Crisis
The best way to survive a brand crisis is to start planning before the crisis hits. Get your plans in order Each crisis may come as a surprise, but your response should not be. Smart organizations have...
View ArticleWhy Brands Must Form an Identity to Retain Customers in the Voice Economy
Not so long ago, we'd only initiate a conversation with a brand if something had gone wrong, but we're now starting to use conversation to do much more: to explore options, to make purchases and even...
View ArticleInnocean Places Chief Creative Officer Eric Springer on Leave in Wake of...
Hyundai's Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination,...
View ArticleAlexa Is Your Helpful TV-Watching Buddy in Ads for Amazon’s Fire TV
If you're trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there's only one correct...
View ArticleTo Celebrate the Revival of Roseanne, ABC Recreated the Conners’ Living Room...
If you've been in downtown Austin, Texas, this weekend, and especially if you've been near South by Southwest, you might have heard a loud, hearty laugh coming from a pedicab. That laugh belongs to...
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