John Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of...
View ArticleNetflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that...
View ArticleAgency Insiders Debate Whether the Erin Johnson Harassment Settlement Will...
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week,...
View ArticleCharles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat...
View ArticleTwitter Has Permanently Suspended 1.2 Million Accounts for Terrorism Since...
Twitter announced that it permanently suspended 274,460 accounts for violations related to the promotion of terrorism between July 1 and Dec. 31, 2017, bringing its total from Aug. 1, 2015, through...
View ArticleWith $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the...
Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong...
View ArticleHow Twitter Handled Tweets About the Shooting at YouTube HQ
Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of...
View ArticleFacebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...
View ArticleAlex Trebek Talks Endorsement Deals, SNL and What’s Ahead
Alex Trebek doesn't expect to be quizzing contestants on Jeopardy! for too much longer. "I've been hosting Jeopardy! for 34 for years. And I've been in the business for 56. So, that's enough," Trebek...
View ArticleWith GDPR in the Background, Digital Protectionism Is on the Rise
A protectionist mindset that's been brewing politically worldwide for quite some time is suddenly at the doorstep of every digital platform and global brand. Marketing players are now making...
View ArticleLinkedIn: Here’s How to Stop Receiving Promotional Messages
LinkedIn allows its partners to send Sponsored InMail to users containing "information or promotional content that is part of a marketing or hiring campaign." If you'd rather not receive these...
View ArticleWith ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will...
Hang on, everyone, because your interminable wait of (checks calendar) five whole months is over, and we're about to finally get a new Star Wars movie. About to hit theaters is Solo: A Star Wars Story....
View ArticleJukin Media Drops Out of New York NewFronts
Jukin Media, which specializes in user-generated videos, recently decided to forego presenting during the Digital Content NewFronts later this month after going through a round of layoffs. It's the...
View ArticleJohn Cena, Self-Described ‘Car Guy,’ Brings His Charming Silliness to Armor All
If John Cena says his car smells "gooooood" thanks to Armor All FreshFX Air Fresheners, who's going to argue the point with him? The WWE superstar, ubiquitous commercial pitchman and movie actor (whose...
View Article4A’s and Holding Companies Executives Form Advertiser Protection Bureau to...
The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot...
View ArticleWhat Marketers Need to Know About GDPR’s Impact on Mobile Advertising
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad...
View ArticleInstagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes
Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month...
View ArticleImmerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes...
After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing...
View ArticleParkland Students Are Asking Advertising’s Brightest Minds to Help Grow the...
The students of Marjory Stoneman Douglas High School know the news cycle is fast and furious. Momentous stories that once would have dominated the news for weeks now only hold the nation's attention...
View ArticleHere Are the Metrics Your Brand Should Be Using
Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National...
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