5 Mistakes Companies Are Making in Digital
Here are five mistakes brands are making and how to fix them: Stop focusing on major markets There are more than 320 million people in the U.S., and about 5 percent of them have access to experiential...
View ArticleDunkin’ Donuts Names BBDO and Arc Worldwide as Brand’s New Creative Agency...
Several months after launching its first creative review in almost 20 years, Dunkin' Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom's BBDO will be the chain's...
View ArticleLinkedIn: Here’s How to Ask a Connection for a Recommendation
Did you know LinkedIn allows you to ask your connections for recommendations that can be displayed on your profile? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleCBS Ad Sales Creates Group to Bolster Its Branded Entertainment and Integrations
CBS is looking to increase its brand partnerships outside of traditional ad buys, creating a group called CBS Eye Max that will focus solely on branded entertainment and integrations across all...
View ArticleAfter Starbucks Had 2 Black Men Arrested, Is the Chain Living Up to Its...
Despite a brand platform supporting diversity and inclusion, recent incidents at two Starbucks are calling into question whether the company truly represents the values it touts. The first incident...
View ArticleThis New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
View ArticleWalmart Is Giving Its Website a ‘Modern’ Makeover
In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
View ArticleHow Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleIs Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...
View ArticleWith Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth...
After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S.,...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleVolvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...
View Article‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...
View ArticleOmnicom Boosts and Streamlines Consulting and Design Agencies Under New...
Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...
View ArticleWatch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...
Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....
View ArticleStarburst Launched a Clothing Line Inspired By the Only Candy Color That...
Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
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