Contests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleNBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...
View Article4 Ways Marketers Can Avoid Wasting Their Data’s Potential
It may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn't the hard part; figuring out which data to pay attention...
View ArticleThere’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including...
View ArticleEditor’s Letter: The Complex Question of Personal Data and How Marketers Are...
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...
View Article17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...
View ArticleInfographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...
View ArticleFor Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this...
View ArticleWant to Really Understand Your Customer Data? Try Hiring a Scientist
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list....
View ArticleNBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...
View ArticleHere’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...
View ArticleWunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...
View ArticleFacebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
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