Instagram Users Can Now Add Question Stickers to Their Stories
Instagram Tuesday introduced a new way for users to spur interactivity with their Stories. The new questions sticker enables users to type questions and add them to their Stories via stickers that can...
View ArticleInstagram Is Testing a Way to Add Some Clarity to Its Verification Process
Instagram began testing a feature that would remove some of the mystery behind its verification process. The Facebook-owned photo- and video-sharing network confirmed that it is testing an...
View ArticleThe 9 Biggest Problems New Social Media Marketers Face
To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might seem like a pretty easy gig. It's certainly proving to...
View ArticleU.S. Army Will Restrict Its Marketing Efforts After an Audit Finds Millions...
The U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two...
View ArticleOgilvy Fires Worldwide CCO Tham Khai Meng After Internal Investigation
Ogilvy terminated its longtime global creative leader Tham Khai Meng today after employees complained about unspecified violations of company policy, according to an internal memo from CEO John...
View ArticleThese Brilliant German Ads About Remarkable Women Are Getting Global Praise...
For most ad campaigns, winning gold at the Cannes Lions is the ultimate goal, often capping many months of industry acclaim and passaround. But here's a good example of an advertising effort for which...
View ArticlePapa John’s Founder Allegedly Uses N-Word in an Exercise to Prevent PR Snafus
The Papa John's public relations team has probably glued their palms to their faces at this point. According to Forbes, founder and former CEO John Schnatter was today accused of using the N-word and...
View ArticleThe First Batch of Facebook-Funded News Shows for Watch Is Debuting Monday
Facebook announced last month that it was funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, and the first slate of those shows will begin...
View ArticleWine Line Inspired by The Handmaid’s Tale Goes as Poorly as You Might Expect
There are bad branding ideas, and then there's the Handmaid's Tale-inspired wine line that Lot18 and the show's producer MGM partnered on--and quickly canceled after thunderous social media backlash....
View ArticleThis Retailer Is Betting Big on Made-to-Order Brands, and It’s Opening 15...
In an era when fast fashion is constantly bemoaned and traditional retailers like Sears continue to struggle, Consortium is stepping in to offer consumers a different option. Enter made-to-order brands...
View ArticleMcDonald’s Made a Boxy Campaign for Québec, Where Over 100,000 People Move on...
Moving Day on July 1 in Qu?bec is a local tradition that strikes a curious tone for those who don't live there. Though it's not a legal requirement, many years back, the province mandated that all...
View ArticleTaco Bell’s Latest Fake Film Trailer Announces the Return of Nacho Fries
The hottest movie trailer of the summer might not even be for a movie at all. In Web of Fries II, an action-packed sequel to a trailer released earlier this year, Taco Bell announces the return of...
View ArticleA Picture Is Worth 1,000 Words, But What’s Its Price Tag on Instagram?
If you're an Instagram user, you've likely come across ads from Quip and Away. You've probably seen them more than once. Ever wondered why? It's not random that Quip and Away ads dominate Instagram...
View ArticleCasper Debuts The Dreamery in NYC, a Lounge Where You Can Pay to Take a Nap
New York City is often called the city that never sleeps. But Casper is making it a lot easier for the city's inhabitants (and visitors) to get some shut-eye on the go. The direct-to-consumer,...
View ArticleSapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the...
SapientRazorfish, the "digital transformation agency" created by the union of SapientNitro and Razorfish, went through a U.S. restructuring this week. Sources who spoke to Adweek on condition of...
View ArticleOmnicom Launches Marketing and Insights Platform to Track Consumers Across...
Today, Omnicom Media Group unveiled a new "people-based precision marketing and insights platform" called Omni that's designed to deliver a single view of the consumer, which can then be tracked and...
View ArticleJust When You Thought the AT&T-Time Warner Saga Was Over, the DOJ Is...
One month after a federal judge approved AT&T's merger with Time Warner, ruling that the Justice Department's antitrust suit had failed to make its case against the merger, the DOJ has decided that...
View ArticleKraft Heinz Sends Kraft Mac and Cheese, Philadelphia Cream Cheese Creative...
The Kraft Heinz Company has selected Droga5 as its new creative agency partner for its Kraft Mac and Cheese and Philadelphia Cream Cheese brands. The selection came without a review. "Kraft Heinz...
View ArticleTwitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game
Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night's Home Run Derby....
View ArticleA Ballpark’s ‘Millennial Night,’ Offering Participation Ribbons and Naps,...
Given that millennials now range in age from early 20s to late 30s--a grouping we traditionally just call "adults"--it's always a bit odd and potentially incendiary when you hear the generation painted...
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