Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American Express for 37 years, and he is retiring as chairman and CEO effective Feb. 1, to be succeeded by vice chairman Stephen Squeri. Zuckerberg said in...
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Diversity Finally Comes to Facebook’s Board of Directors
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The Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost program, which was originally announced last November. Facebook Community Boost is aimed at helping small businesses in the U.S. grow and...
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This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here's the Colombian League Against Cancer's approach. It might not be the most imaginative, but we like how the act of...
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NBC In Talks to Secure White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have been conversations between NBC News and the White House about a conversation format, the timing, the location, those sorts...
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Instagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which adds a line below user names sharing the last time those users have been online. Users can opt out of the feature, but should they do so,...
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Soccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With Emojis for Every One
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched "He110, this is Inter," a massive project...
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WhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app announced the launch of WhatsApp Business, a free Android application for small business owners on the platform, which...
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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook Tuesday. Those trends were:...
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Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Priceless," the new effort is meant to inspire people to do something they have always wanted...
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Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra of The Directors Bureau puts storytelling in sharp focus for Francis Coppola's winery in "The Red Stain," a 10-minute brand film that...
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Hyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a kind of follow-up to last year's "A Better Super Bowl" from Hyundai agency of record Innocean, with the brand promising...
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Translation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...
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Hulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for...
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Ashley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison's had a run of its own this past few years. In 2015, a security breach gave it two major...
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Flicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are...
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Facebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were...
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Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,...
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DDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo, Henkel, Merck, Tribeca Enterprises and Cotton Inc while reporting to DDB North America CCO Ari Weiss. "Lisa and Derek have had careers that...
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Univision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50, has been chief marketing officer of UCI since 2014. She'll continue in that role overseeing research, consumer branding and messaging, corporate marketing, branding initiatives and...
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Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short...
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