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BuzzFeed Launched Tasty as an Experiment. It’s Turned Out to Be a Stand-Alone Star

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Tasty struck while the Facebook pan was hot. It started as a way of testing BuzzFeed's distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then, it's become a model for how digital publishers can create mobile-first videos, monetize that content and diversify revenue. "They kept evolving as...

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