Firecracker: The Fourth of July Was the Hottest Hot Topic on Facebook,...
The Fourth of July scorched up Facebook IQ's lists of Hot Topics on Facebook and Instagram for July like a fireworks display. Mars reaching opposition with the sun July 27 was the only other holiday or...
View ArticleTwitter: Here’s How to Turn on Password Reset Protection
Did you know that Twitter allows you to turn on password reset protection to help protect your account from being accessed by other users? When you turn on password reset protection, Twitter will...
View ArticleHow a Mindfulness Practice Can Calm Your Mind and Also Refresh Your...
If you're like me, you've made the rounds at management training conferences. And after enjoying the sweaty cheese cubes and boxed chardonnay, you also may have walked away with some "tips" on how to...
View ArticleFacebook Provided an Update on Its Efforts to Promote Safety in Myanmar
Facebook outlined the steps it is taking to prevent its platform from being used as a tool to fuel the ethnic violence occurring in Myanmar. Product manager Sara Su wrote in a Newsroom post that...
View Article4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet
Many speculate that with the increasing adoption of Amazon Echo and Google Home devices, voice ordering is the next preferred channel for buying goods. One report from OC&C Strategy Consultants...
View ArticleFrench Luxury Giant LVMH Moves North American Media Business From Havas to...
LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive...
View ArticleTwitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the...
Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into...
View ArticleThis Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap...
Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's...
View ArticleResearchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However,...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
View Article4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional...
View ArticleFacebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in...
View ArticlePre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes...
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost...
View ArticleEveryone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by...
View ArticleThe Top 20,000 Facebook Pages Posted More Content During the Second Quarter...
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and...
View ArticleChuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top...
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad...
View ArticleBarbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State...
View ArticleAmazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as...
View ArticleA Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleBuzzFeed Launched Tasty as an Experiment. It’s Turned Out to Be a Stand-Alone...
Tasty struck while the Facebook pan was hot. It started as a way of testing BuzzFeed's distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then,...
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