Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR
Before the European Union's General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection...
View ArticleThe Evolution of Engagement: Why Brands Need to Leverage Visuals
The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but...
View ArticleFacebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to...
Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert...
View ArticleTwitter: Here’s How to Remove Apps That Are Connected to Your Account
Did you know that Twitter allows you to remove applications and games you may have previously connected to your Twitter account? Our guide will show you how to remove apps that are connected to your...
View ArticleTrailer Park, Engine Group Sign 180LA Veteran to Lead Creative Department
Engine Group's content marketing-focused full-service creative agency Trailer Park has a new creative leader. The agency hired William Gelner as CCO, a new role for the agency. In the position, Gelner...
View ArticleFacebook ‘Acqui-Hired’ the Team Behind Video Startup Vidpresso
The team at video startup Vidpresso, a Facebook Media Solutions partner, is now part of Facebook. The social network confirmed its "acqui-hire" of Vidpresso's seven-person team and technology, but not...
View ArticleMethod’s Playful Proclaimers Remake Shows the Fun and Good in Cleaning
There's more to Method than useful, great-smelling cleaning products; the brand uses plant-derived ingredients and recycled bottles manufactured in a sustainable soap factory in Chicago. Showcasing the...
View ArticleHow Brands Can Use Platforms to Innovate and Drive Growth
At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about...
View ArticleMark Penn’s Stagwell Group Secures $260 Million From Private Equity Firm
Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed...
View ArticleGoogle’s New Video Carousel Feature Boosts Views
You may have noticed that in early June, Google made a significant change to its search results by introducing a video carousel feature that affected queries for many brands and prominent individuals....
View ArticleLinkedIn Added Several New Features to Its Sales Navigator Platform
LinkedIn Wednesday announced a host of updates to its Sales Navigator platform, highlighted by Deals and Buyer's Circle, which are aimed at providing a better understanding of the sales pipeline....
View ArticleSmart Brands Integrate, Spot Trends and Tell Stories on Social
The brand landscape is littered with countless examples of products that sparkled and faded--or just faded--while other companies have blazed a trail that keeps them on solid footing in their core...
View ArticleOMD Chief Digital and Innovation Officer to Lead Media Team at 360i
A top executive at Omnicom's OMD has made the move to 360i, as the Dentsu Aegis Network company looks to expand its media capabilities. Later this month, Doug Rozen will become 360i's first chief media...
View ArticleInstagram: Here’s How to Use the Poll Sticker in a Direct Message
Instagram used its own Instagram Story to reveal that users can now use its poll sticker when sending images through Instagram Direct messages. Our guide will show you how this feature works. Note:...
View ArticleThe Facebook Journalism Project and News Literacy Project Are Beefing Up...
The Facebook Journalism Project is teaming up with national education nonprofit the News Literacy Project to expand Checkology, a virtual classroom aimed at teaching middle-school and high-school...
View ArticleHow to Prepare Your Agency’s Communication Strategy for a Natural Disaster
As a native Floridian, I'm no stranger to hurricanes and have experienced many firsthand. In August 1992, when Hurricane Andrew struck our state, both my advertising agency and home were among the over...
View ArticleAs Publishers Build Experiential Events, Bustle Digital Group’s Newest...
Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made...
View ArticleWhen a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad
Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. "For me, the life of all cinema starts with...
View ArticleHow Long Can The Trade Desk Ride Its Current Wave of Success?
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny...
View Article5 Brand Logo Redesigns That Pissed People Off
Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was ... less than enthusiastic. Upon the new logo's unveiling,...
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