5 Things We Learned About Networks’ Battle Plans at TCA Summer Press Tour
After 15 long days and well over 100 panels, the Television Critics Association's summer press tour has finally wrapped. During that time, more than 30 broadcast, cable and streaming outlets shared...
View ArticleSelect Facebook Groups Are Getting Its Mentorship Feature
The Mentorship feature that Facebook introduced at its second annual Social Good Forum last November is being extended to groups. Mentorship product manager Gabriel Cohen announced in a Newsroom post...
View ArticleAn Astronaut Returns Home in This Gorgeous Film From Impossible Foods
In "The Return," a visually evocative 90-second brand film from Impossible Foods and production house Object & Animal, an astronaut explores a familiar green world teeming with life. He keeps up a...
View ArticleThe Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers
With the digital video ad spend expected to grow $4 billion in the next four years, there's a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that...
View ArticleThis Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog
Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies' use of "Vesti la...
View ArticleIf Alexa Doesn’t Know Something, She May Tell You Later
Amazon is reportedly rolling out an Answer Update feature for Alexa that alerts users when the assistant learns the answer to a question it did not previously know how to answer. It demonstrates that...
View ArticleDespite Ups and Downs This Year, Condé Nast’s CEO Is Creating a Model That’s...
Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities...
View ArticleMother Design Appoints New Head as Founder Departs
Mother Design, the independent sister creative agency of the larger Mother network, has announced the hiring of Mark Sloan to lead the New York office beginning Aug. 15, as founder and executive...
View ArticleA Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the...
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
View ArticleLinkedIn: Here’s How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide...
View ArticleVideo: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz,...
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about...
View ArticleNike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
View ArticleThe 5 LinkedIn Videos Every Executive Should Be Making
The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...
View ArticleFruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...
View ArticleSupplement Maker Thorne Rebrands, Signs Droga5 as First Agency Partner
Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its...
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