Nickelodeon Launched a Double Dare Trivia Game on Facebook Messenger
Nickelodeon launched a Double Dare game on Facebook Messenger, based on the popular Double Dare game show that first premiered on Nickelodeon in 1986 (the latest version of the game show debuted in...
View ArticleSpotify Launches Its First Branded Podcast in Partnership With New Amsterdam...
Spotify is launching its first branded original podcast series today in partnership with New Amsterdam Vodka. "Just as we do with music, we see podcast as another avenue to connect our advertising...
View ArticleWhat Is an Influencer? Troubled Times Demand a Fresh Formula
What do Justin Bieber and former President Barack Obama have in common? These hunky (to their followers!) men each lost more than 2 million followers in Twitter's recent purge of fake accounts. And...
View Article3 Ways Retail Brands Can Break Through the Traditional Mold With Experiences
The bazaar, the souk, the forum--wherever it emerges and whatever it's called, the market has long served as the center of society. When the invention of agriculture brought the need for trade, towns...
View ArticleBarton F. Graf Takes Home Security Ads in a Very Different Direction With...
In Barton F. Graf's amusing debut for Brinks Home Security, we meet folks who were "sure" they'd handled various situations in the best way possible. Alas, they weren't "sure sure." So, basically, they...
View ArticleHow Brands Can Solidify Their Futures and Avoid Corporate Apologies
Brands: Everybody's talking about them, but what does it really mean to be a brand? Starting as early as the '50s, we fell into a line of thinking that every business is a brand. In fact, when Madison...
View ArticlePepsiCo Is Set to Acquire SodaStream for $3.2 Billion
PepsiCo is expanding its carbonated beverage empire. Today, the company announced that it has entered into an agreement to purchase make-your-own-seltzer machine maker SodaStream for a whooping $3.2...
View ArticleSky Puts $600 Million Creative Account in Review As Fox, Comcast Fight Over...
Sky has placed its global creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for...
View ArticleSan Francisco Has a New Cashierless Store—and It Isn’t Amazon Go
And just like that, Amazon Go isn't the only cashierless game in town anymore. Automated checkout startup Zippin has launched its software platform and opened a cashierless concept store in San...
View Article4 Actions You Can Take to Stop Google From Tracking You
Google probably knows more about you than you think. Sure, Facebook knows a lot about you, too--your facial features, what concerts you've gone to, what you've eaten for breakfast every Saturday for...
View ArticleIt’s the End of Influencer Marketing as We Know It (And I Feel Fine)
There has been a misconception that influencer marketing is a type of company. Influencer marketing is really a tactic for distribution, and those so-called influencer marketing companies that you've...
View ArticleSizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle
Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will...
View ArticleVideo: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future
Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the...
View ArticleSeason 2 of Netflix’s True Crime Spoof American Vandal Will Focus On … Mass...
The first season of Netflix's true crime documentary spoof American Vandal left audiences wondering, "Who drew the dicks?" Now Netflix has unveiled the slogan for Season 2 of the series, which will air...
View ArticleGoogle Is Collecting Your Data—Even When Your Phone Isn’t in Use
It's widely known that Google profits handsomely from the vast amounts of data it collects from the billions of people who use its suite of applications, its mobile operating systems and its devices....
View ArticleKFC’s Gigantic ‘Double Colonel’ Might Seem Familiar to Game of Thrones Fans
KFC's new Double Crispy Colonel Sandwich is, as the name implies, an unnerving tower of two chicken patties encased (unlike the infamous Double Down) in a bun. Obviously no mere celebrity iteration of...
View ArticleHow Brexit Is Creating Opportunities for American Brands in the EU
For U.S. firms planning European expansion, London has traditionally been the first touchpoint due to the language and cultural similarities for companies who could afford to start there. However,...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleLinkedIn Launched New Features for Job Seekers, Recruiters
LinkedIn launched new features to help job seekers find their next position, and to help recruiters find the right candidate for each role. To start, job seekers can now search for remote positions by...
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