Learn From Facebook: How Small Businesses Can Propel Their Social Media...
On June 8, Facebook announced that it would expand its Community Boost program in an effort to mitigate the skilled labor shortage in the U.S. A study by Korn Ferry found that if the global labor...
View ArticleHow Digitization Can Streamline Co-Creation in B2B
For B2B businesses, purchasing large custom products can be a headache. Consider a business in need of a new office space. The company would need to work with dozens of different vendors and service...
View ArticleFacebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’...
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been...
View ArticleThe Key to Changing Rural Hearts and Minds? Being Respectful, Even When...
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the...
View ArticleLiterary Classics Come to Instagram With This Lovely New Project by the New...
For many, Instagram remains a place primarily to document our travels and brunch escapades, but the New York Public Library is out to elevate the medium by infusing it with some classic literature....
View ArticleWhat Michael Cohen’s Plea Deal Means for David Pecker and American Media
Michael Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the...
View ArticleAccenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other...
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
View ArticlePapa John’s Founder Creates Website Begging Employees to Help Save ‘Our...
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur...
View ArticleWomen Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to...
In the immortal words of Debbie Ocean (aka Sandra Bullock), "You would've loved it." Marketers are especially adept at anticipating trends--or at least quickly catching up and cashing in before a wave...
View ArticleSerena Williams (and Daughter Alexis) Star in Powerful New U.S. Open Spot for...
If Serena Williams has proved one thing in the past year or so, it's that she's unstoppable. The tennis champ--who has won 23 grand slam titles throughout her tennis career--nearly died while giving...
View ArticleOn the Road to Brandweek: Kevin Hart Discusses Social Media and Generosity
Having successfully launched meteoric careers as a stand-up comedian, leading man in blockbuster theatricals and as an entrepreneur, it's safe to say that Kevin Hart knows a thing or two about how a...
View ArticlePay-Per-View Golf Is a Thing Now, Thanks to an Upcoming Tiger Woods-Phil...
WarnerMedia's Turner division thinks you'll pay to watch a round of golf. The division will broadcast an 18-hole match between Tiger Woods and Phil Mickelson Thanksgiving weekend, hosted by MGM Resorts...
View ArticleHow Marketing Is Caught Between a Constant Push and Pull
Whether you're a Fortune 50 or a startup, marketers have to think about how and where to invest to grow the business and the brand. The marketing world is full of opportunities to overinvest in...
View ArticleLawsuit Says UM Used ‘Puppet’ Agency for Army’s Minority Recruitment, Then...
Urban One, a media company focused on African-American audiences, is suing IPG-owned media agency UM, which is accused of misleading and defrauding the plaintiff through ad buys made on behalf of the...
View ArticleAcclaimed Photographer Platon Illustrates Poverty Among Seniors in Stirring...
One in seven American seniors currently lives in poverty, with millions relying on benefits and the generosity of family and friends to meet even their most basic needs. AARP Foundation president Lisa...
View ArticleBlockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View ArticleIs It Time to Hire a Designated Instagram Marketer?
Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if...
View Article5 Ways Travel Apps Can Channel User Growth Beyond Summer
The travel industry is big business. Last year, desktop and laptop travel sales reached $113.77 billion; however, the new frontier in this market is really in mobile apps. In 2017, U.S. mobile travel...
View Article