A Retail Brand Challenged Customers to Steal From Its Store–If They Could Outrun an Elite Sprinter

Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But amid this growth, the sector sometimes overlooks its roots in the world of sports. Enter Distance, a French retail brand that collaborated with agency...