According to UPS, We Are in the Midst of a ‘Jefa’ Movement
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita...
View ArticleOmnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group...
View ArticleA Retail Brand Challenged Customers to Steal From Its Store–If They Could...
Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But...
View Article‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
View ArticleAdopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleThe Speed of Culture Podcast: A New Era of Sports Fandom
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a significant rise in popularity in recent years. What...
View ArticleClients Behaving Badly: It’s Time for a Code of Conduct
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone in a client service business understands the benefits and...
View ArticleMini Introduces Global ‘Nice to Meet You Again’ Campaign
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini...
View Article5 Lessons for Marketers From Patagonia Founder’s New Book
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What...
View ArticleMark Read on WPP’s Latest Mega Merger—the Formation of VML
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies--VMLY&R and Wunderman Thompson--to form an...
View ArticleNBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan...
View ArticleArnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools...
View ArticleGirl Meets Farm’s Molly Yeh on Cooking and Cultivating Community
Food is often considered a universal language; a dish can share more about a person's history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on...
View ArticleEE Bursts Telecom Bubble With a Bold Business and Ad Overhaul
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand's marketing campaigns for over a decade, where he's been...
View ArticleTechMagic Podcast: Adobe’s Project Primrose and the State of the Gaming Industry
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their...
View ArticleIsraeli Ad-Tech Firms Re-Strategize Amid War
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year,...
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