This Nonbinary VP Found Ad Tech More Inclusive Than Network TV
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global...
View ArticleArc’teryx’s First Global Campaign Celebrates the Path Less Traveled
For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc'teryx wants consumers to know it has its sights set on the future. The Canadian brand's first global...
View ArticleBuyers Question Inventory Quality, Transparency on Google’s AI-powered...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web...
View ArticleHow WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine...
View ArticleThe Information Hires Former Morning Brew Exec in Latest Consumer Revenue...
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and...
View ArticleFox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the...
View ArticleChristina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat’s...
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long...
View ArticleBrand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
View ArticleApple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's...
View ArticleVirgin Wins Lawsuit Focused on the Strength of Its Brand Reputation
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline...
View ArticleApplications Are Open for Adweek’s 2024 Media Agency of the Year Awards
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleBurger King Made a Camp Horror Film for Its Halloween Menu
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain's menu...
View ArticleMaybelline Promotes New Mascara With Building-Scale AR Mirror
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the...
View ArticleSubstance Abuse Is Up. Marketers Could Be Making It Worse
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like "addict" and...
View ArticleGeneral Mills Lets Shoppers ‘Creep to a New Beat’ in AR Cereal Game
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills' Monster Cereal...
View ArticleAdweek Podcast: Happy Hour With Tip Top Proper Cocktails
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed...
View ArticleMicrosoft’s Activision Blizzard Deal Will Be a New Lure for Brands
"Microsoft's mission is to empower every person and organization on the planet to achieve more," explained Sarah Bond, Microsoft's corporate vice president for game creator experience and ecosystem at...
View ArticlePat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the...
View ArticleMutual Learning and Inspiring Insights With Katie Welch
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship...
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