The Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View ArticleNielsen Social Content Ratings, Week of Feb. 11: Hey Now, You’re an All-Star
The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822...
View ArticleMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover...
Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad...
View Article3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and...
This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing...
View ArticleWatch the Keynote Presentations From Brandweek: Challenger Brands
Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleOnly Murders in the Building’s New Escape Room Creates a Great Escape for Fans
If there's a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The...
View ArticleWarner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...
View Article‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...
View ArticleCBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...
View ArticleAdnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...
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