As GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleThe CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...
View ArticleSquarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a...
View ArticleHallmark’s Wonya Lucas to Depart as President and CEO at End of Year
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of...
View ArticleA Love Letter to My Favorite Childhood Brand, Vans
Working with brands as part of my everyday job, I often think about those that have had a lasting impact on my life. Growing up, one of them was Vans. Vans allowed me to embrace the lifestyle that I...
View ArticleDoing the WeRQ to Change the Face of Marketing
Recognizing the value of LGBTQ+ representation must go beyond Pride Month. Do the WeRQ does just that, championing LGBTQ+ creativity in advertising and marketing year-round. Do the WeRQ magnifies the...
View ArticleYouTube Changes Name of Ad Product Amid Inventory Quality Scandal
Google changed the name of one of its video formats to specify that the product does not only include in-stream inventory. The change comes at a time when buyers are questioning whether they can trust...
View ArticleMondelez International Makes a Comeback on X (Twitter) Amidst Brand Safety...
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech...
View ArticleThe Speed of Culture Podcast: Decoding the Evolution of Advertising With...
From radio and TV to the internet and artificial intelligence, the advertising industry has changed significantly with the rise of each technological advancement. Staying relevant requires advertisers...
View ArticleDisney Closes Upfront With Commitments ‘In Line’ With Prior Year
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and...
View ArticleWalmart Brings New Augmented Reality Features to iOS App
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer...
View ArticleCan a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from...
View ArticleWhy Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a...
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples' financial...
View ArticleHyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as tall as the Burj Khalifa skyscraper. In London, an underground train car adorned with...
View ArticleExclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly...
Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more...
View ArticleLoki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and...
George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters...
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