5 Times Activists Roasted Adland’s Fossil Fuel Addiction During the Hottest...
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those...
View ArticleOne Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a...
View ArticleCasting the Right People Is an Overlooked Aspect of Marketing Success
When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting....
View ArticleThe Year of the Living Brands: Why Media IP Refused to Die in 2023
Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of...
View ArticleCreative Trends 2024: Humor and Creators Will Lead the Way
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to...
View ArticleOpportunities Abound in 2024 to Push the Marketing Envelope
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these,...
View Article3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has...
View ArticleThese Topics Will Dominate the TV Landscape in 2024, According to 19 Industry...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the...
View ArticleAmazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person's...
View ArticleThe Speed of Culture Podcast: Behind the Scenes of Target’s ‘Expect More, Pay...
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a...
View ArticleA Bone to Pick: Whataburger’s New Ad Dives Into Fierce Chicken Wing Debate
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other...
View ArticleAmazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising
Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive...
View ArticleThe Future of Content: Fewer Buzzwords, More Feelings
Many words are ubiquitous in brand language these days, but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted by so many...
View ArticleHow Agencies Cut Climate Impact in Ad Production
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training and tools to...
View ArticleMarketers Eye Transaction Data in a World Without Cookies
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is...
View ArticleT-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June...
View ArticleWhy the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines,...
View ArticleVeganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering...
View ArticleCadbury Remixes a Crowd Favorite for Nostalgic 200th Anniversary Campaign
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelez International brand's anniversary...
View ArticleHow Mondelēz Grows Revenue Through Albertsons’ Data Clean Room and Pinterest
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announced at CES...
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