Conversion-Based Tactics Are Pressuring Marketers Out of Great Creative Ideas
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement that come...
View ArticleFrito-Lay Gives NFL Fans Taste of Victory in Pre-Super Bowl Ad
What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers in 2006 and...
View ArticlePlanet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’
Megan Thee Stallion, aka the "Hot Girl Coach," has landed in Planet Fitness' orbit as "Mother Fitness," and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor...
View ArticleNBCU’s New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting...
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience,...
View ArticleExclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer
WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in December with...
View ArticleAdweek Podcast: Marketing Oppenheimer Was More Than Just an Ad Campaign
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen....
View ArticleDespite Criticism, Golden Globes Reaches Largest Audience in 4 Years on CBS
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes...
View Article6 Ads That Show Tiger Woods and Nike’s Lasting Impact on Sports Marketing
Rumors had been swirling for months, but it wasn't until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. "Phil Knight's passion and vision...
View ArticleRob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super...
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another...
View ArticleInstacart Lets Brands Target Ads Off-Platform Through Google Shopping Campaigns
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google...
View ArticleVodafone’s Action-Packed Ad Dramatizes the Everyday Fight for the Remote
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins...
View ArticleSlack Breaks Into Song and Dance in This Whimsical Musical About Meetings
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available...
View ArticleIn-Store Retail Media in 2024: Hype or Happening?
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing,...
View ArticleLondon Sphere Proposal Withdrawn by Madison Square Garden Entertainment
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to...
View ArticleApple Echoes a Classic iPhone Ad to Tease Its First Spatial Computer
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an ad modeled after "Hello," the film that introduced the iPhone in 2007. While...
View ArticleBrave Commerce Podcast: Riding the Waves of Change in Beauty Marketing
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleOmnicom Media Group Names Former Forrester Analyst Joanna O’Connell NA Chief...
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence team,...
View ArticleA Gen Z Marketer’s Playbook for Engaging Advertising
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in...
View ArticleWalmart and Andy Cohen Team Up for Drama-Free Quitters Day Campaign
Andy Cohen's name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don't drop the ball when it comes to your New...
View ArticleMarketing Vanguard Podcast: Personalization at Scale With Kraft Heinz
On this week's episode of Marketing Vanguard, we sat down with Cristina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career,...
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