CMOs Will Take More Control Over Product in 2024
The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product. The next 12 months will see marketers rethink the...
View ArticleAB InBev Shares Super Bowl Plans for 3 Brands
Brewing giant AB InBev will run three ads in the Super Bowl this year. Michelob Ultra and Bud Light will get 60-second spots, while Budweiser will get a 30-second ad featuring its Clydesdales. Though...
View ArticlePeacock Focusing on Retention Following Record-Breaking NFL Streaming Ratings
Time of possession is one of the most important stats in the NFL, and it's pretty important for streaming services, too. Following Peacock's recent record-breaking streaming TV audience for the NFL...
View ArticleThe Future of Work Is Flex Policies in 2024 and Beyond
Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent...
View ArticleMarketers, Beware of Using ‘Digital Focus Groups’ for Human Insights
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI will have far greater impact than the microprocessor, the PC, the...
View ArticleParamount Denies Any Nickelodeon Super Bowl Ad Sales Struggle
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK's Outlook 2024 in New York on Tuesday, Paramount...
View ArticleSnickers’ Latest Rookie Mistakes AR Experience Celebrates the Super Bowl
Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a...
View ArticleLayoff Speculation Hits Paramount Following CEO Memo
Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo seemingly announcing cuts, saying a 2024 priority is to drive earnings by growing...
View ArticleADWEEK’s TV Upfronts and NewFronts 2024 Calendar
If it seems like upfront announcements come earlier and earlier each year, they absolutely do. The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and...
View ArticleThere’s No ‘Vs.’ Between Brand and Performance Marketing
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate. As SeaWorld Parks & Entertainment chief...
View ArticleKitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. "Approximately 30%...
View ArticleQ&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic...
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot...
View ArticleNaomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign "Parents Push Harder." This marks Osaka's return...
View ArticleActivations and Adjacent Ads Capitalize on Super Bowl Buzz
Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many...
View ArticleInside Barilla’s Award-Winning Leftover Pasta TikTok Series
Even for the most discerning home cook, it's a burden that lays heavy: cooking more pasta than you need. That's why, when it found out that one in four pasta dishes made globally are wasted, Italian...
View ArticleHere’s How the TV Ad Market Changed in 2023
The TV ad market is changing FAST-er than ever. From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. Those obstacles are having a lasting impact,...
View ArticleBrand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run...
View ArticlePublishers Question Related Website Sets, Google’s Privacy Sandbox Solution...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain...
View ArticleApple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple's seventh annual Chinese New Year...
View ArticleTommy Wiseau Ironically Takes On ‘Bad Actors’ for Maximum Effort’s Online...
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds' agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors...
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