So You’ve Built a Loyalty Program. How Do You Measure Success?
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren't a silver...
View ArticleNickelodeon Super Bowl Ads Sell Out for Paramount
It's all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the...
View ArticleWhy Nerds Is Betting Big on the Super Bowl With Addison Rae
Nerds' first Super Bowl ad will be a "multisensory" experience, according to marketing director Joey Rath. Joining ADWEEK's Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this...
View ArticleFrom Purpose to Popularity: CMO Michelle Peterson on Kendra Scott’s Marketing...
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends and the dynamics of the jewelry industry....
View ArticleW+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching...
Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's...
View ArticleAgency Creatives Share Insights From Their Favorite Super Bowl Spots
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's culture-defining "Whassup"? Apple's iconic "1984"? Or is it something less obvious, like Monster.com's...
View ArticleTechCrunch Ends Its Subscription Product Amid Staff Layoffs
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups...
View ArticleDavid and Victoria Beckham Are Forgetful in Uber Eats’ Super Bowl Teaser
David and Victoria Beckham take center stage in Uber Eats' Super Bowl 58 campaign--but they don't seem especially prepared for the gig, going by the brand's teaser. Back in the spotlight since Netflix...
View ArticleWhy Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace...
View ArticleKate McKinnon and Mayo Cat Lap Up the Limelight in Hellmann’s Super Bowl Spot
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot...
View ArticleOpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously,...
View ArticleLegal Eagles: e.l.f. Stuffs Its Super Bowl Teaser With ‘Suits’ Stars and...
As in real life, some people in the teaser for e.l.f. Cosmetics' first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty,...
View ArticleWPP CEO Mark Read on Doubling Down on AI and US Growth
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won't forget about its...
View ArticleA Marketer’s Guide to the Video Game Industry in 2024
The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most...
View ArticleTeleflora’s Hopeful Ad Asks Couples What Makes Them ‘Believe in Love’
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora's hopeful ad focuses on the...
View ArticleWhy Publishers Are Cutting Their D.C. Bureaus in an Election Year
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election...
View ArticleBudweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl
The Budweiser Clydesdale horse team has been an integral part of the brand's Super Bowl presence for decades, and this year will mark the majestic animals' 46th Big Game appearance. A 30-second in-game...
View ArticleSuper Bowl Spot With Kris Jenner Encourages Twisting Oreo Cookies to Make...
Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands....
View ArticleNBCUniversal Will Kick Off Upfronts at Radio City Once Again
NBCUniversal is front and center for upfronts. Top line Today, NBCU announced it would once again kick off TV upfronts with a presentation at Radio City Music Hall on Monday, May 13. The company also...
View ArticleLindt Celebrates Blissful Moments in Its First Super Bowl Ad
Premium chocolate maker Lindt & Sprungli will make its Super Bowl debut in 2024 with a 30-second spot titled "Life is a Ball." Running in the game's first quarter, the ad shows people from all...
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