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Ad of the Day: DirecTV
Dude, watch the road! You know how in old movies the moving road will be rear-projected on a canvas over the hero's shoulder, and he'll just be blithely chatting away to whoever's in the passenger...
View ArticleHulu Bidding War Heats Up
While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2 billion valuation. Yahoo this...
View ArticleDirecTV, P&G Win AICP Best in Show
DirecTV's "Cable Effects" and P&G's "Best Job" took the highest honors at the 2013 Association of Independent Commercial Producers' annual awards show Thursday night."Cable Effects," won Best in...
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Ad of the Day: DirecTV
Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it will feel like to use its...
View ArticleHearing on Satellite TV Act Turns Into State of Video Hearing
A hearing on a 25-year-old law law governing whether or not satellite TV services can carry out-of-market signals quickly broadened into a discussion on the state of video.“I’m open to debate on a...
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DirecTV Goes Trolling With Grey and Noam Murro
IDEA: Lovable monsters have a proud history, from Shrek to Sesame Street. DirecTV adds another to the mix in a cinematic new spot from Grey, New York, one of three in a mini campaign showing how you...
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The World's Best Commercials, 2012-13
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125...
View ArticleTelecom Firms Form Privacy Coalition
As privacy and data security heat up on Capitol Hill in the wake of news over the National Security Agency's surveillance programs, a group of the nation's largest telecommunications companies formed...
View ArticleHulu Off the Market, Will Get $750 Million Cash Infusion
Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal and The Walt Disney...
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Public Interest Groups, Cable Companies Oppose Gannett-Belo Merger
Gannett's $2.2 billion deal to buy Belo to become a 43 TV station super group is opening up some old-media consolidation wounds in Washington. Several public interest groups representing newspaper and...
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DirecTV, NFL in Sunday Ticket Talks
DirecTV is in discussions with the National Football League that could determine the fate of the Sunday Ticket franchise. Speaking to investors during DirecTV’s second quarter earnings call, chairman...
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Manning Brothers Channel The Lonely Island for DirecTV
Step right up, folks, and feel yourself getting gleefully dumber as you watch this new DirecTV Sunday Ticket ad posing as a bad rap video. Dubbed "Football on Your Phone," it stars Eli and Peyton...
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Nielsen and FreeWheel Expand Online Campaign Ratings Partnership
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario...
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Cat Wearing a Shark Costume Riding a Roomba Scores Big on YouTube
Big Adweek/VideoWatch news! Through a partnership with VidIQ, a company that helps creators and brands build their YouTube audiences—and is sitting on loads of data—we're presenting our first of two...
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Some Advertisers View Al Jazeera America as Too Risky
Al Jazeera America (AJAM) launches on Tuesday with both the boundless enthusiasm of the hard-core news hounds who are driving its slick, expensive content, and a branding problem as big as the Persian...
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Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike guys grow...
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Our Picks for the Best Fall Shows Across the Whole Media Spectrum
Ask anybody who writes about television about the future of programming and he will let you know the best shows aren't on broadcast anymore. Increasingly, they're not necessarily on TV. Netflix, AMC...
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TNT Scares Up Big Business With Mob City
The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers. Set to...
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Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New...
It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, the formula has...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 3-10
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring. Three of our picks this week are...
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