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DirecTV May Drop The Weather Channel
DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it. The carriage deal between the two parties expires Jan. 14....
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DirecTV Demands 20 Percent Rate Cut, Then Drops The Weather Channel
With more and more people getting the weather through their phones and computers, DirecTV has decided that The Weather Channel is no longer a worthwhile investment and has dropped the channel from its...
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Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each...
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DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal
DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has yet to finalize an agreement with...
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Bumpy Start for Oscars Live Streaming Initiative
ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming on the...
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Broadcasters Quash Proposal to Change Basic Tier Rule
The broadcast lobby may not be what it was in its heyday, but it's still got plenty of muscle, managing to quash an onerous bill provision could have kicked broadcast stations off basic cable tiers....
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GSN Greenlights 4 New Series as Advertiser List Grows
Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's Idiot...
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House Subcommittee Sends Reauthorization of Satellite Bill to Full Committee
With a few tweaks, the House communications and technology subcommittee advanced a bill that reauthorizes the Satellite Television Extension and Localism Act for five years. The bill now goes to the...
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DirecTV Turns to Fans for 'Cable Effects' Ad
Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review the submissions...
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Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV
If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too literal. Still,...
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5 Great Shows You Can’t See on Linear TV
If you're promoting or buying programming during this year's Digital Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good—but is it as good as television?" Every...
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Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet
When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced...
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AT&T in Talks to Acquire DirecTV
DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock at both companies took...
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AT&T Deal to Buy DirecTV Rocks Telecom, Media Universe
The AT&T deal to buy DirecTV is officially only a couple hours old, but it's already shaking up the telecom and media industry and causing consumer groups to fret. Announced shortly after 5 p.m....
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NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal
DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T. If...
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Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax
Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20 million...
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DirecTV Strikes Gold Again With Manning Brothers Rap Sequel
Eli and Peyton Manning are back to rapping for DirecTV, and it's still pretty glorious. Last summer, the pro footballers and the satellite provider graced us with "Football on Your Phone." Now they're...
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Entertainment, Media and Communications Deals Hit $74 Billion in Q2
The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its Q2 deal...
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NFL Has a Lot of Leverage in Negotiating TV Deals
When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air...
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DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple
A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a "friendly...
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