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DirecTV Ridicules Cable Users as 'Settlers' in Frontier-Themed Ads
DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for the...
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Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on...
As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life...
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In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever
For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan,...
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Eli Manning Is Itching to Banana Dance and Karaoke With You in DirecTV's New...
Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind of season Tony's having …...
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AT&T Consolidates Its Creative and Media Business with Omnicom
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain...
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5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached...
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AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming...
Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu....
View ArticleWhy Marketers and Media Firms Are So Excited About Addressable Advertising
With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many headlines. But during this relatively quiet period, the number of...
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AT&T Has Reached a Deal to Acquire Time Warner. Now What?
After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reached a deal in which the telecommunications powerhouse...
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AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle
Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more...
View ArticleUsain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of...
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show...
View ArticleFacebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music...
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact...
View ArticleVIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the...
View ArticleOn Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like...
View ArticleVIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the...
View ArticleIAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting...
View ArticleHere’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which...
View ArticleYouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t...
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a...
View ArticleHulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV...
Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical...
View ArticleThe Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By...
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in...
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