OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleWhy User Experience Design Is So Hard for Brands to Get Right
At Nike's new concept store in West Los Angeles, the digital and the physical converge. Nike by Melrose's 4,557 square feet of retail space is designed to create an experience that blends mobile app...
View ArticleInfographic: Has Mar Tech Paid Off for Marketers?
Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and...
View Article5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers
Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted--but, ultimately, it's about fostering human connections. By adopting a...
View ArticleHow Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever
From Taco Bell's movie theater to Poo-Pourri's "Poop-Up" shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand...
View ArticleYou Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare
Can Bezos cure America's healthcare blues? No stranger to bold initiatives, Amazon's founder and chief executive began writing a prescription in January, joining Berkshire Hathaway's Warren Buffett and...
View ArticleAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand...
This year's installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon's Jeff Bezos return to the prime position, placing...
View ArticleEditor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing
We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of...
View ArticleWhy Influencer Marketing Is Unique and Even More Vital for B2B Marketers
In recent years, social media influencers have become a centerpiece of business-to-consumer marketing strategies, but as its popularity grows, business-to-business brands are starting to follow suit. A...
View ArticleCalling for Submissions for the 2018 Hot List
Coming up on nearly four decades, Adweek is once again honoring exceptional publications in our annual Hot List. On Oct. 15, 2018, we'll reveal 2018's Publishing Hot List, celebrating the best in both...
View ArticleThe Container Store’s Quest to Help You Find More Room Reveals Space Oddities
It is amazing how quickly the blank canvas of a home or apartment can change. Boxes of old photos (some of which you'd probably rather forget), ticket stubs and merchandise from concerts that you'll...
View ArticleWant to Reach a Niche Audience? These Geek Retailers Created a Blueprint for...
A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's...
View ArticleWhat’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust...
View ArticleInfographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is...
View ArticleCord Cutting Is Outpacing Expectations, Despite OTT Partnerships With TV...
Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers' partnerships with OTT platforms, according to a new analysis released today. This year, 33 million...
View ArticleAgency Reimagines the #WhatTheFluffChallenge With a Dog Influencer to Help...
It's been hard to miss the #WhatTheFluffChallenge on social media in recent weeks. It goes like this--a pet owner stands in a doorway, hiding behind a blanket, while their dog or cat looks on eagerly....
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