Why Facebook Is Ramping Up Marketplace With Ads
Facebook recently announced that it is enabling businesses to advertise in Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook...
View ArticleThese 5 Networks Will Be Under Scrutiny at the TCA Summer Press Tour
A couple big media companies still haven't finished their upfront negotiations, but the industry is already gearing up for summer's other major TV event: the Television Critics Association's summer...
View ArticleVideo: What Is Ad Fraud and How Does It Happen?
Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes--to which site and to which...
View ArticleDrunk History Highlights Colonel Sanders’ Odd Jobs in KFC Spot
If you wish you could learn about the history of Colonel Sanders' odd jobs as explained by a drunk person, fear not. Comedy Central and KFC have partnered to give you an explainer that will air during...
View ArticleFacebook Revealed the Most-Discussed Topics During 2018 Comic-Con...
Marvel Studios, Fox, Fantastic Beasts 2 and The Walking Dead were the big winners on Facebook during 2018 Comic-Con International: San Diego, which wrapped up Sunday. The social network shared its...
View ArticleThis Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other...
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after...
View ArticleFake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the...
View ArticleEcommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleFacebook’s Watch Party Feature Is Now Available to All Groups Worldwide
Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together--Live or recorded--comment on them and react to them. On Wednesday, the social network...
View ArticleChick-fil-A Rolls Out ‘Mealtime Kits’ You Can Pick Up at the Drive-Thru
Your next home-cooked meal could come courtesy of an unlikely source: Chick-fil-A. If you're an Atlanta resident, that is. The Southern fast-food chain, famous for its chicken in all forms (sandwiches,...
View ArticleVideo: Inside the Revamped Fox News Newsroom and Why ‘the Timing Was Perfect’...
Fox News Channel's multimillion dollar investment in a new newsroom and studio space is about more than a modernization of its news operation. "It was a fresh start," said Warren Vandeveer, svp of...
View ArticleInterbrand Creates 2 New C-Suite Roles Focused on Culture and Talent
Omnicom's global brand consultancy, Interbrand, announced today the promotions of Rebecca Robins and Georgina Collins in two newly-created roles: chief learning and culture officer and global chief...
View ArticleNot Leveraging Social Media? Your Growth Hacking Efforts Won’t Succeed
Did you take a trip to the International House of Burgers in June? Brands and users alike roasted IHOP for its social media play (temporarily changing its name to IHOb to promote its new burger line),...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
View ArticleFacebook Watch Will Only Order a Show If It Meets This Standard
It's been almost a year since Facebook first rolled out its inaugural programming slate for Watch. Since then, Facebook execs said at the Television Critics Association's summer press tour in L.A.,...
View ArticleForget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media
Businesses have come to terms with the fact that not all leads will become customers. Most marketers celebrate when they convert 15 percent of their prospects. But what's hard to accept for most of...
View ArticleBrooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the...
This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served...
View ArticleHere’s What Happened When Adweek’s Tech Team Played Secret Santa on Prime Day
Amazon won't soon forget Prime Day 2018. The retail giant's website crashed last Monday under the weight of millions of shoppers searching for digital deals. In the midst of covering the chaos, the...
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