You Can Now Use Alexa to Vote for the MTV Video Music Awards
For the first time, fans will be able to use Alexa to vote in a major awards show. MTV partnered with Amazon to allow fans to cast their vote for artist of the year at the MTV Video Music Awards using...
View ArticleLinkedIn Overhauled the Reporting Experience in Its Campaign Manager
LinkedIn Thursday announced several changes to the reporting experience in its Campaign Manager aimed at giving advertisers and marketers quicker and more personalized access to data on the performance...
View ArticleRothy’s Wants to Create a Lifetime Customer With Its Newest Collection for...
Rothy's, the online shoe brand with a cult-like following, wants a new audience: little girls. The company--which has seen dedicated Facebook groups pop up with more than 3,000 members showing off...
View ArticleBurger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken...
Burger King loves to confuse customers to prove a point--and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that...
View ArticleWe Spent 7 Weird, Wonderful Minutes With ‘Curious Kind of Cat’ Jeff Goldblum
Jeff Goldblum is suddenly everywhere you look. He's onscreen in Jurassic World: Fallen Kingdom and Thor: Ragnarok. A 25-foot statue of him is currently lounging seductively in front of London's Tower...
View ArticleThis Condom Brand’s Series of Intimacy Challenges Includes Unlocking Your...
Get closer ... if you dare. In this highly entertaining, mostly SFW campaign, a bunch of twenty-somethings answer questions and tackle various challenges based on common relationship themes such as...
View ArticleAmazon Nets $2.5 Billion in Q2
Amazon announced its financial results for the second quarter of 2018, saying net sales increased 39 percent to $52.9 billion--compared with $38 billion in the second quarter a year ago--and net income...
View ArticleAfter Buying Scripps in March, Discovery, Inc. Mulls Going Direct-to-Consumer
Discovery Communications became Discovery, Inc. when it closed its merger with Scripps Networks Interactive in March, bulking up to 17 networks in the process. As he finishes combining the two...
View ArticleMarketers Aren’t Worried About Being Replaced by Machines, but Maybe They...
A pop quiz befitting our times: Can you guess what travel agents, mail carriers, data entry clerks, security guards and medical secretaries have in common? If you've been paying attention to the news...
View ArticleAT&T Proclaims Itself a ‘Modern Media Company’ as Verizon Retreats From Content
The country's two biggest wireless carriers looked like vastly different companies in earnings calls this week. While AT&T proclaimed that its acquisition of Time Warner and AppNexus finally gave...
View ArticleHow to Determine Instagram Pricing for Influencer Marketing
Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer marketing had already become a $1 billion industry,...
View ArticleHill Holliday Hires New Chief Financial, Operating Officer and SVP of...
IPG-owned creative shop Hill Holliday has hired Scott Feyler as CFO and COO, and Julianna Akuamoah as senior vice president of diversity and talent management. Feyler hails from Arnold Worldwide where...
View ArticleQ&A: Sleeping Giants Founder Talks InfoWars, Doxxing and the Corrosive...
Matt Rivitz never thought it would get this big. The freelance copywriter, who formerly worked for a series of agencies including Goodby Silverstein & Partners and Cutwater, started Sleeping Giants...
View ArticleTBWA\Chiat\Day Promotes Nancy Reyes to President in New York
This week TBWA\Chiat\Day announced the promotion of Nancy Reyes to the newly created role of president in its New York headquarters. Reyes, who joined the agency in 2016 as managing director, will...
View Article3 Questions to Ask Before Launching a Social Impact Initiative
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
View ArticleHavas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
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