How YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
View ArticleFacebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
View ArticleDomino’s Is Bringing Its Pizzas Into Augmented Reality With a National...
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat...
View ArticleTwitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game
Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were...
View ArticleCBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment...
Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said...
View ArticleAmazon Studios New Chief Says Prime Video’s User Interface is About to Get a...
After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a...
View ArticleMatthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew...
View ArticleNetflix Thrives By Programming to ‘Taste Communities,’ Not Demographics
As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by...
View ArticleFollowing Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store
Allow us to introduce you to Joann--yes, just Joann. The craft and fabrics store, an omnipresent retailer in suburbs across the country is undergoing a major revamp, including a name change: Jo-Ann...
View ArticleA Young Girl’s Dreams Have Only One Limitation in This Touching Spot for...
To achieve your ambitions, you need the right tools. And Pearle Vision's new, heartwarming spot is a reminder of that. The ad, called "Olivia," follows a young girl with big dreams: She practices...
View Article3 Lessons From Top Producers on How to Tap Into Real-Time Content
Live social content and streaming media have completely changed the way we stay connected and entertained and how we interact with live TV broadcasts and events in the moment. Highlights of 2018 FIFA...
View ArticleThis Japanese Company Believes That Renting Space on Armpits Is the Next...
Another sweltering subway commute. You don't notice the people coming and going from your train, or the ads peppering the inside of the car. You've conditioned yourself to block it all out. At the next...
View ArticleTommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing
Taking a cue from Pok?mon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations. The new line of smart clothing, Tommy...
View ArticleUnder Armour’s Top Marketing Executive Is Headed to Nike, Sources Say
The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today,...
View ArticleTwitter Promoted Four Content Executives, Established a Content Creation...
Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S.,...
View Article4 Ways Your Business Can Relate to the Growing Gen Z Audience
Generation Z has built a reputation as hard-to-reach consumers, and that's problematic for marketers attempting to target the largest generation, accounting for 26 percent of all people in the U.S....
View ArticleAdults Spend Almost Half Their Day Connected to Linear or Digital Media
The average U.S. adult now spends more than 11 hours each day--almost half the entire day--listening to, watching, reading or interacting with some form of linear or digital media. That's according to...
View ArticleMoving Fast, This Stunt Made a Big Orange Splash on New York’s ‘Sixt Avenue’
If your company wants to pull off a high-profile guerrilla marketing stunt in the middle of rush hour traffic in New York, it's important to consider all the angles. For Sixt, a fast-growing challenger...
View ArticleUFC Fighters Show Just How Stretchy (Yet Professional) This Menswear Line Is...
Suits and other work attire are not known for being the most comfortable, freeing articles of clothing. You wouldn't typically want to wear your best work suit to run a marathon or step into a boxing...
View Article