Pinterest Profiled 4 Types of Holiday Shoppers
It's never too early to start thinking about the holiday shopping season, and Pinterest profiled four types of holiday shoppers that use its visual search tools. Pinterest said in a blog post that...
View ArticleFamily Moments Matter Most in New Brazilian Work for Coca-Cola
Household rules can sometimes feel like chores, but when reframed as a positive, they can bring everyone together. This is the lesson in a touching new spot for Coca-Cola Brazil, where common rules...
View ArticleWhatsApp Just Began Rolling Out Group Voice and Video Calling
WhatsApp introduced group voice and video calling for its iOS and Android applications. The Facebook-owned messaging app said its users spend more than 2 billion minutes on calls every day. Users with...
View ArticleThis Band of Babies Really Rocks Out for German Supermarket Chain
The Evian babies may be gone forever (fingers crossed), but if you just can't get enough of motion-capture infants doing grown-up stuff in commercials, German discount store Netto has the campaign for...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
View ArticleThis Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use...
View ArticleGIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend
One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they frequently use GIFs in personal communications. GIF...
View ArticleComedian Celeste Barber Tries—and Hilariously Fails—to Recreate Royal...
If you don't already know of comedian and actor Celeste Barber, a quick search reveals that she has one of the world's most popular Instagram accounts. The Australian star frequently contorts herself...
View ArticleComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement
In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign...
View ArticleThe Creators of Squatty Potty’s Pooping Unicorn Bring You … An Ad School?
If you're looking for a comedy boot camp or a road map for creating a viral video, this isn't the class for you. But a new online training program from the Harmon Brothers, the Utah-based boutique...
View ArticleAfter Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its...
Cond? Nast looks to sell three of its titles--Brides, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond?...
View ArticleCBS Board Hires 2 Firms to Investigate Les Moonves Sexual Harassment Allegations
The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in last Friday's New Yorker story. Meanwhile, Moonves...
View ArticleWill Social Media and Ecommerce Ever Really Get Together?
From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact,...
View ArticleNeymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever
There is no question that Neymar is one of soccer's best players today. The gifted striker is magnificent to watch and plays the game with verve, joy and panache reserved for a small handful of those...
View ArticleThis Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic
The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. "It's a meme within a meme within a...
View ArticleBehold Walmart Canada’s Outstanding 3-Minute Ode to Parenting Chaos
Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then...
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